Hello Kitty celebrates 50 years with a special event on a Ferris wheel in São Paulo.

Roda Rico and Sanrio brought the celebration of the world's most famous kitten, Hello Kitty, to November in honor of her 50th anniversary.

The event brought together more than 50 dolls that had been spread across Brazil in one place, giving everyone the opportunity to celebrate this grand occasion. In addition, a visual spectacle featured a Light Show produced by Pórtico.