Pórtico and Roda Rico deliver São Paulo’s biggest horror event.

The so-called "Nights of Dread" at Roda Rico reignited a spark among the São Paulo audience, who had been missing this type of event since the closure of the beloved Playcenter and, consequently, its legendary Nights of Terror.

Fun for some and terror for others—that’s what Halloween events and parties are like, especially in the entertainment industry.

In 2024, Pórtico was responsible for delivering the Nights of Dread event in partnership with the Roda Rico team. With great enthusiasm, we took on the creation of the visual identity, 3D scenography, and all audiovisual content for the event.

First renders and sketches

Entrance Portal

Stage

Closed Tunnel

 Open Passage - Top View

Open Passage - Perspective

Audiovisual Projects

In addition to the project, we were also responsible for the event's audiovisual materials, such as a blitz on Kiss FM Radio and other key moments.

Photography, Visual Identity, and Teasers